This brochure for El Camino Foundation was designed to introduce the President’s Circle which is a program for donors that offers them a variety of entry points to the college in return for their participation. The budget was low for this piece so it was designed using two-color with a metallic ink to give it a high-quality appearance. The innovative die cut tabs inside the back cover allowed for the insert of a donor reply card which also listed the donor events for that year. Initially a large quantity of the brochures were printed and only the donor reply card is revised and reprinted each year allowing the foundation to amortize the cost of the brochure over several years.
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